Branding a Queer Faith Leader
Announcing the launch of the brand identity and digital home of Micah Bucey, a progressive faith leader, a flaming fairy, and an...
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Railla Creative
Communication toolkits for the social sector.
Home: Welcome
Raising awareness
WHY RAILLA CREATIVE?
WE ARE COMMUNICATION EXPERTS WITH HEART.
Founder Jean Railla has over 20 years of experience in creating digital content. She has launched websites and start-ups, founded and edited web magazines, and spent several years as a copywriter and creative director at R/GA.
WE VALUE YOUR TIME
We work with your team to create better content, instead of more content. By auditing existing digital and social content, we help you streamline and optimize your communications.
WE ARE PASSIONATE EDUCATORS
We don't just provide communication strategies, we can also teach you to create them yourselves. Railla has been part-time faculty at NYU's Department of Media, Culture, and Communication since 2014, and she excels at training teams of all sizes and skill levels
Home: Why
CUSTOM TOOLKITS
Pick and choose services to fit your needs.
Home: Toolkits
COPYWRITING
Service with a smile.
We have heard from our clients that finding a reliable, copywriter with a deep knowledge of the nonprofit and social good space is difficult. To meet this need, we now offer copywriting services at affordable hourly rates. Whether it is an ongoing project for a few hours each month, a one-time fundraising campaign, or something larger like a social media style guide, we have the experience and expertise to deliver.
TRAININGS
Social media and copywriting workshops.
Bring your whole marketing team up to speed with half-day, full-day or multiple-session workshops
on digital communications. We create customized trainings on writing for the web, email marketing, and social media best practices. Each training includes a planning meeting and follow-up call
to insure success.
BRAND STRATEGY
Build your brand from the ground up.
Think of brand strategy as the foundation for all communications. Starting with a research phase that includes competitive analysis, audience articulation, and interviews with key stakeholders, we collaborate with your team to develop a tagline, mission statement, core values and your unique selling propositions.
Home: Case Studies
Client: NYLC
Services Provided: Tagline Development
Railla Creative developed taglines for the rebranding of the New York Landmarks Conservancy, a trusted and respected voice for preservation laws and policies at every level of government. Working with Suzy Jurist and Associates, we explored the underlying emotion at the heart of NYLC — love.
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Client: Quest to Learn
Services Provided: Content Strategy and Copywriting
Quest to Learn is an innovative public middle and high school in Manhattan where the curriculum is co-developed with game designers. Working with Quest middle school parents, Railla Creative provided content strategy and copywriting services that highlighted this novel and innovative approach to education. Employing open-ended questions, student and teacher testimonials, and press clips, we created a playful, game-like approach to the web site.
Client: Baruch College (SUNY)
Services Provided: Social Media Training
Railla Creative was hired to lead a workshop for the communications team at Baruch College (CUNY), one of the top public business schools in the US.
The Baruch team were experts in higher education and writing for their market, but not comfortable communicating in the digital space. Developing curricula that spoke specifically to the people in the room, our training covered everything from eye-tracking studies, to research on UX best practices for writing online,
to analyzing case studies from other colleges and universities.
“Because of Jean Railla, our social media team are now digital professionals. She taught us valuable writing tips and tricks and provided plenty of case studies. The pace of the 4-hour workshop was breezy and fun while covering a wide range of important topics."
— JEAN STRONG, DIGITAL COMMUNICATIONS, BARUCH COLLEGE
CASE STUDIES
Select client work.
Client: Center for Artistic Activism
Service Provided: Social Media Training
The C4AA is a nonprofit that works with social justice organizations around the globe. Railla Creative led a social media workshop for the directors of the C4AA and their social media manager. For this culturally savvy crew, we eschewed best practices and instead asked them to play
a game of make believe. As a group, we developed several fictional characters that represented their current and potential audience.
The profiles we brainstormed were detailed— names, locations, mottos, binges, playlists, guilty pleasures. By doing this, the team was able to build empathy with their audience and think about meaningful ways
to connect with them.
Client: Feminist Camp
Service Provided: Branding Workshop
Feminist Camp offers college students a front-row seat to feminist work, activism, and action beyond classroom theories. The week-long programs are held in Seattle, New York City and Zambia. Railla Creative led a workshop on the importance of storytelling and branding to create social change.
Client: The Collaborative NYC
Service Provided: Brand Strategy and Copywriting
The Collaborative NYC is an innovative psychotherapy practice in Greenwich Village. Railla Creative worked closely with the founder
and CEO Heather Lortie to craft an authentic brand story. We offered a mix of education, research and strategy to support Lortie to translate concepts and ideas into consumer messaging, while also providing tagline development, brand writing and copywriting services.
Home: About
ABOUT RAILLA CREATIVE
Railla Creative provides communication toolkits for organizations dedicated to doing good in the world.
Our mission is to help our clients tell better, bolder, more engaging stories across all media platforms — through our educational workshops, marketing audits, brand strategy and copywriting services. We bring ad agency chops and rely on creativity, inventiveness and resourcefulness — instead of big budgets—
to produce results.
Railla Creative was founded by Jean Railla,
an award-winning copywriter and strategist with 20+ years experience in marketing and branding diverse products and services across multiple platforms. An adjunct professor of advertising at NYU, she teaches courses on Advertising for Social Good.
TESTIMONIALS
"Jean Railla has an uncanny knack for spotting trends long before they go mainstream, not only because she's a savvy culture maven (which she is), but because her own actions are guided by firm convictions. I admire her as a deep thinker, an engaging writer, and as an idealist who lives out her values."
— JOSH GLENN, SEMIOTICIAN AND AUTHOR (SIGNIFICANT OBJECTS, UNBORED, THE IDLERS GLOSSARY
“I recommend Railla for any project that requires thoughtful strategy combined with inspired creativity, a deep understanding of cultural trends, and the ability to prompt user engagement. "
— KIM TAYLOR, FOUNDER, THE COPY LAB
“Jean creates brilliant branding from concept to copy. Given her vast experience and finger on the pulse of cultural and digital trends, she produces results with insight and ease.”
— SANDY FERSHEE, FOUNDER, FRANK FIRST MOBILE DESIGN
TESTIMONIALS
RECENT BLOG POSTS
Contact
CONTACT
Railla Creative is located in downtown NYC.
Contact us jrailla@gmail.com.
We can't wait to hear from you!
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