Every nonprofit, every small business, every organization needs and deserves an effective communications plan.

 

You don't need a huge budget.

 

You need a smart strategy and a good coach.

Railla Creative is here to help.

 
WHY RAILLA CREATIVE?

WE ARE COMMUNICATION EXPERTS WITH HEART.


 

Founder Jean Railla has over 20 years of experience in creating digital content.  She has launched websites and start-ups, founded and edited web magazines, and spent several years as a copywriter and creative director at R/GA.

WE VALUE YOUR TIME

 

We work with your team to create better content, instead of more content.  By auditing existing digital and social content, we help you streamline and optimize your communications.

WE ARE PASSIONATE EDUCATORS

We don't just provide communication strategies, we can also teach you to create them yourselves.   Railla has been part-time faculty at NYU's Department of Media, Culture, and Communication since 2014, and she excels at training teams of all sizes and skill levels

 
CUSTOM  TOOLKITS

Pick and choose services to fit your needs.

 
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COPYWRITING

Service with a smile.

We have heard from our clients that finding a reliable, copywriter with a deep knowledge of the nonprofit and social good space is difficult. To meet this need, we now offer copywriting services at affordable hourly rates.  Whether it is an ongoing project for a few hours each month, a one-time fundraising campaign, or something larger like a social media style guide, we have the experience and expertise to deliver. 

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TRAININGS 

Social media and copywriting workshops.

Bring your whole marketing team up to speed with half-day, full-day or multiple-session workshops on digital communications.   We create customized trainings on writing for the web, email marketing, and social media best practices.  Each training includes a planning meeting and follow-up call to insure success.

BRAND STRATEGY

Build your brand from the ground up.

Think of brand strategy as the foundation for all communications. Starting with a research phase that includes competitive analysis, audience articulation, and interviews with key stakeholders, we collaborate with your team to develop a tagline, mission statement, core values and your unique selling propositions.

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CASE STUDIES

Select client work.

 
CLIENT:  NY LANDMARKS CONSERVANCY

Services Provided: Tagline Development

Railla Creative developed taglines for the rebranding of the New York Landmarks Conservancy, a trusted and respected voice for preservation laws and policies at every level of government. Working with Suzy Jurist and Associates, we explored the underlying emotion at the heart of NYLC — love.

CLIENT:  QUEST TO LEARN 

Services Provided:  Content Strategy and Copywriting

Quest to Learn is an innovative public middle and high school in Manhattan where the curriculum is co-developed with game designers.  Working with Quest middle school parents, Railla Creative provided content strategy and copywriting services that highlighted this novel and innovative approach to education.  Employing open-ended questions, student and teacher testimonials, and press clips, we created a playful, game-like approach to the web site.

CLIENT:  BARUCH COLLEGE

Services Provided: Social Media Training

Railla Creative was hired to lead a workshop for the communications team at Baruch College (CUNY), one of the top public business schools in the US.  The Baruch team were experts in higher education and writing for their market, but not comfortable communicating in the digital space.  Developing curricula that spoke specifically to the people in the room, our training covered everything from eye-tracking studies, to research on UX best practices for writing online, to analyzing case studies from other colleges and universities.  

ABOUT RAILLA CREATIVE

Railla Creative provides communication toolkits for organizations dedicated to doing good in the world.  

 

Our mission is to help our clients tell better, bolder, more engaging stories across all media platforms — through our educational workshops, marketing audits, brand strategy and copywriting services.  We bring ad agency chops and rely on creativity, inventiveness and resourcefulness — instead of big budgets—to produce results. 

Railla Creative was founded by Jean 

Railla, an award-winning copywriter and strategist with 20+ years experience in marketing and branding diverse products and services across multiple platforms.  An adjunct professor of advertising at NYU, she teaches courses on Advertising for Social Good. 

 
TESTIMONIALS

“Because of Jean Railla, our social media team are now digital professionals. She taught us valuable writing tips and tricks and provided plenty of case studies. The pace of the 4-hour workshop was breezy and fun while covering a wide range of important topics."

JEAN STRONG, DIGITAL COMMUNICATIONS MANAGER, BARUCH COLLEGE 

“I recommend Railla for any project that requires thoughtful strategy combined with inspired creativity, a deep understanding of cultural trends, and the ability to prompt user engagement. " 

KIM TAYLOR, FOUNDER, THE COPY LAB

“Jean creates brilliant branding from concept to copy. Given her vast experience and finger on the pulse of cultural and digital trends, she produces results with insight and ease.”  

SANDY FERSHEE, FOUNDER, FRANK FIRST MOBILE DESIGN

 
 
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CONTACT

Railla Creative is located in downtown NYC.

Contact us hello@raillacreative.com.

We can't wait to hear from you!

©2020 by Railla Creative LLC.